Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced having a choice of a new family saloon or a meaningful Rolls Royce for on the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for your house improvement company in Devon that has for decades been retailing UPVC windows and doors. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal cause this was appropriate that the large players in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry were offering. Moving to the fast growing composite doors market seemed a good move but zox pro training system of outfitting a showroom was prohibitive. So the first thing we did ended up get onto Google, find out who the players were in composite door manufacturing and supply and then position them to the test.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There appeared to be little distinction between the door manufacturers here as all of those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with the creation of British Standards into the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them the actual were going you want to do to help us to sell goods. The lack of selling support, knowledge and training was truly shameful, indicative in the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long running investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would be to see which door manufacturers would allow us to to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from the same suppliers for years, so why should they not share the actual world start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ over the cost of product samples or bring down proving samples involving charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to end up being the market leader in one’s destiny had obviously done their homework and erect cutting-edge technology such a great own-brand website which retailers can use for in-home demonstrations too as promoting tool. This blog has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including world wide web ordering unit.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA